He's a Cow
Cal belongs not to me, but to all mankindThere's something at once exciting and disappointing about finding nostalgic video clips on YouTube. It's fun to see the clips again, of course, to relive something of my childhood and remember what I once was. But finding it on YouTube also makes it clear that my childhood was not unique, that I'm reliving memories held by many, many other people. My memories are not endearing or interesting -- they are just a sign of my acculturation. Being able to sing the jingle to "Go See Cal"* is no more remarkable than being able to recite The Lord's Prayer or the Miranda rights speech. I've never bought a car from Worthington Ford, never spent years in church nor been arrested. My individuality doesn't matter as much as I'd like it to -- I know these things because I am an empty vessel into which the greater culture is deposited.
My memories were created in an advertising agency called "Spot Advertising" that has only one client.
*better known as "He's a Cow"

